Caterina Beleffi ⎯
Product Designer at

Caterina Beleffi ⎯
Product Designer at

Innovation, craft, and strategy executed with integrity.

Design leader with a track record of driving impactful solutions in high risk areas, including civic integrity, AI risks, identity verification, support, and regulatory compliance. Committed to balancing social responsibility with business needs.


Once dreaming of becoming a philosopher or a chef, I fell in love with design in Milan. My journey led me through startup incubators, design agencies, and postgraduate research on cognitive disfluency in Italy and Ireland before I settled in London.


Throughout the past 7+ years at Meta, I have obsessed over responsible design. I began by creating Facebook's tools for content moderation appeals and anti-harassment. Later, I designed one of the world’s largest identity verification platforms, safeguarding election integrity and tackling themes like pseudonymity, regional differences in identity, and accountability in the Metaverse.


As a founding member of the Meta Support organization, I architected AI for Support, scaling conversational products into a global system serving billions across Messenger, Instagram, WhatsApp, and Facebook.


Currently, I lead our transition to an AI fluent ecosystem, setting new standards for safe and equitable products at scale, while welcoming hundreds of new folks to inclusive practices every week.

Featured work

WIRED / 2026 - Meta AI chats that are built to be fully private

Meta Newsroom / 2026 - Our AI wearables are “changing the game” for disabled people

Meta Newsroom / 2025 - Building toward a smarter, more personalized assistant

Meta Newsroom / 2023 - What’s new across our AI experiences

The Verge / 2023 - Meta is putting AI chatbots everywhere

Meta Newsroom / 2023 - Introducing new AI experiences across our Family of Apps and devices

CNET / 2022 - Locked out of Facebook? There's a new lifeline for you

WIRED / 2022 - Meta’s tricky quest to protect your account

ABC News / 2022 - Tested the new chat support with more than a million people in eight countries

The Verge / 2021 - Facebook finally has live chat support for people who are locked out of their accounts

Instagram Blog / 2020 - Introducing new authenticity measures on Instagram

Facebook Newsroom / 2020 - Verifying the identity of people behind high-reach profiles

F8 / 2019 - Facebook's toolkit for safety & security

WIRED / 2026 - Meta AI chats that are built to be fully private

Meta Newsroom / 2026 - Our AI wearables are “changing the game” for disabled people

Meta Newsroom / 2025 - Building toward a smarter, more personalized assistant

Meta Newsroom - What’s new across our AI experiences

The Verge - Meta is putting AI chatbots everywhere

Meta Newsroom - Introducing new AI experiences across our Family of Apps and devices

CNET - Locked out of Facebook? There's a new lifeline for you

WIRED - Meta’s tricky quest to protect your account

ABC News - Tested the new chat support with more than a million people in eight countries

The Verge - Facebook finally has live chat support for people who are locked out of their accounts

Instagram Blog - Introducing new authenticity measures on Instagram

Facebook Newsroom - Verifying the identity of people behind high-reach profiles

F8 2019 - Facebook's toolkit for safety & security

Visual traces

Wanna talk?

E-mail me or find me on LinkedIn and Queer Design Club