Innovation, craft, and strategy executed with integrity.
Design leader with a track record of driving impactful solutions in high risk areas, including civic integrity, AI risks, identity verification, support, and regulatory compliance. Committed to balancing social responsibility with business needs.
Once dreaming of becoming a philosopher or a chef, I fell in love with design in Milan. My journey led me through startup incubators, design agencies, and postgraduate research on cognitive disfluency in Italy and Ireland before I settled in London.
Throughout the past 7+ years at Meta, I have obsessed over responsible design. I began by creating Facebook's tools for content moderation appeals and anti-harassment. Later, I designed one of the world’s largest identity verification platforms, safeguarding election integrity and tackling themes like pseudonymity, regional differences in identity, and accountability in the Metaverse.
As a founding member of the Meta Support organization, I architected AI for Support, scaling conversational products into a global system serving billions across Messenger, Instagram, WhatsApp, and Facebook.
Currently, I lead our transition to an AI fluent ecosystem, setting new standards for safe and equitable products at scale, while welcoming hundreds of new folks to inclusive practices every week.
Featured work
Visual traces
Wanna talk?
E-mail me or find me on LinkedIn and Queer Design Club